STEPN, the innovative move-and-earn lifestyle app, has joined forces with global sportswear giant Adidas to launch a limited-edition STEPN x Adidas Genesis Sneakers NFT collection. The partnership marks the beginning of a year-long partnership between the two companies, promising more NFT drops and physical wearable items in the future.
The Genesis Collection: A New Era of Move-to-Earn
The Solana-based generative NFT collection showcases 1,000 unique items, drawing inspiration from the brand’s most iconic running silhouettes. This collection brings together two industry leaders and represents STEPN’s commitment to expanding the move-to-earn sector. By merging physical activity with digital rewards, STEPN aims to enhance lives and make future technology accessible across generations.
With over 5 million registered users globally, STEPN attributes its success to its community-driven approach. The app has recently launched an airdrop of $30 million worth of tokens to its users. STEPN has also formed partnerships in various domains, including music, sports, and animation. This collaboration with Adidas further strengthens STEPN’s position in the “FitTech” space.
A Phygital Experience: Where Digital Meets Physical
Shiti Manghani, CEO of STEPN by FSL, highlights the dual-reality benefit of this partnership. “This collaboration between STEPN and Adidas underscores the power of being able to move-and-earn in both the virtual and real world simultaneously,” says Manghani. He also emphasizes the unique ‘phygital‘ experience created by combining digital engagement with physical activity, reflecting the evolving landscape of lifestyle rewards.
The limited-edition NFTs will be priced at 10,000 GMT each and only available through STEPN’s sister NFT marketplace, MOOAR. The release will follow a two-phase raffle system to ensure fair distribution among the community. The first phase reserves 200 NFTs for the most loyal users, including holders of ‘ALTS by Adidas’ NFTs and selected members of the FSL community. The remaining 790 NFTs will be available through a public raffle from April 18 to April 21, with winners drawn daily.
With the STEPN x Adidas Genesis Sneakers NFT collection, we see the convergence of two worlds – physical and digital – to create a one-of-a-kind experience that blurs the lines between virtual and reality. As we enter a new era of move-to-earn and digital collectibles, this collaboration marks just the beginning of what is to come from STEPN and Adidas in the future.
