TL;DR
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Infrastructure is the ultimate growth hack. Instead of convincing individual users to adopt your technology – simply integrate your technology with existing infrastructure that folks rely upon daily, and BOOM!
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Visa Card just announced its new Web3-based loyalty program.
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This Web3-based loyalty program will soon be added to Visa’s existing infrastructure, which supports a network of 4.2B Visa cards worldwide.
Full Story
In NYC, only 44.5% of households own a car.
While in LA, 87.9% of households own at least one.
The stark difference in car ownership stats is thanks to infrastructure.
NYC’s public transport system has been well planned, developed and maintained over the years, giving folks less need for a car.
While development of LA’s public transport system was secretly sabotaged by National City Lines (NCL), between 1938 and 1950.
NCL was owned by (get this): General Motors, Firestone Tires, and Standard Oil.
Who all opted to convert the city’s streetcar system into bus operations. Operations that would rely heavily on each company’s respective products.
But shoot, we’re getting off track…
The point we’re trying to make is: infrastructure drives adoption!
In fact, it’s the ultimate growth hack. Instead of convincing individual users to adopt your technology – simply integrate your technology with existing infrastructure that folks rely upon daily, and BOOM!
New users, en masse.
And the potential for ‘accelerated adoption via infrastructure integration’ (AAVII, if you’re nasty) is why we’re all giddy with excitement right now…
Visa Card just announced its new Web3-based loyalty program.
The basic idea behind it this:
Existing brands can reward their Visa card-holding customers with custom ‘loyalty tokens’ (specific to their brand), that don’t require a purchase to earn.
Potential new earning mechanisms might look like this:
Link your email and socials to your Visa loyalty wallet and earn points when you open emails, engage on socials, tag a brand’s product in a post, etc.
Here’s how you might spend/leverage your points:
Hold X amount of a clothing brand’s loyalty points → get invited to a private meet n’ greet with the design team, unlock ‘super fans only’ merch, join invite-only communities, etc.
Here’s an example of how brands can get creative with customer engagement, using this program:
Buy football tickets with a Visa card → unlock a scavenger hunt at the stadium → earn a digital collectible player card of your team’s quarter back.
Wrap it all up into a neat little bundle, and you have a new take on loyalty!
The whole thing ain’t live just yet, but once it is…
This Web3-based loyalty program will added to Visa’s existing infrastructure, which supports a network of 4.2B Visa cards worldwide.
Not too shabby!
