TL;DR
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We might be about to enter an era of seasonal ‘digital destinations,’ which will drive a whole new kind of virtual economy.
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The Web3 game, Voxies, just announced ‘Fright Night‘ a four week initiative centered around a Halloween theme.
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And whether you’re talking about digital or physical destinations – if a bunch of people are congregating in a specific area for long periods of time: There’s money to be made baaaaaby!
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Here’s how the model works (in theory): Create limited-time maps (to bring folks in) → hide a range of limited edition items throughout the map → make royalties (in perpetuity) every time someone sells a rare seasonal collectible.
Full Story
Digital events are almost always centered around sales:
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Black Friday
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Back to school
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End of financial year
…but we might be about to enter an era of seasonal ‘digital destinations,’ which will drive a whole new kind of virtual economy.
Sounds weird, but hear us out!
The Web3 game, Voxies, just announced ‘Fright Night‘ a four week initiative centered around a Halloween theme.
(The idea being that players show up and explore limited-time maps, while collecting limited edition items).
Which, depending on whether or not you’re a gamer, could be neither here nor there.
But the point is this: Voxies has essentially created a seasonal destination, within a 3D virtual world.
And whether you’re talking about digital or physical destinations – if a bunch of people are congregating in a specific area for long periods of time:
There’s money to be made baaaaaby!
Take Ocean City (New Jersey) for example. The town has a population of about 11-12k in the winter, and balloons out to – get this – 120k+ in the summer.
(That’s a cool 10x, all thanks to a bit of sunshine).
And with that change comes the majority of the city’s revenue:
Paid beach access (via beach tags) and parking rakes in a tidy $7M for the city each summer, making up almost 10% of the city’s annual budget.
What will seasonal revenue generation look like in the metaverse? No idea!
But if we had to start somewhere, we’d probably follow in Voxies’ footsteps:
Create limited-time maps (to bring folks in) → hide a range of limited edition items throughout the map → make royalties (in perpetuity) every time someone sells a rare seasonal collectible.
Smart!
