The legacy financial and digital frameworks propping up the current internet architecture face an imminent, existential crisis.
Evin McMullen, co-founder and CEO of Billions Network, told CoinDesk in an interview during the Proof of Talk conference in Paris that tech giants and global telcos are actively scrambling to deal with an impending collapse of their primary revenue engine: display advertising.
As autonomous AI agents replace human-driven semantic search, the traditional system of monetizing user eyeballs breaks down completely, she added.
“They are terrified—existentially threatened,” McMullen said bluntly, describing the internal reaction of media and telecommunications conglomerates approaching her firm. “AI agents don’t have eyes.
They are not swayed by the visual decoration on the edges of the main body of information that they seek. The interest is less in finding new surfaces to place display ads on, and more of an existential question of how discovery happens. Are we inverting the internet?”
During Consensus in Miami 2026, Cardano Founder Charles Hoskinson mirrored similar thoughts to express how Big Tech feel about AI agents.
“Amazon, Google, Facebook, they’re terrified of the agentic revolution,” Hoskinson said, adding that they are investing heavily because “all of their business models are going to be disrupted.”
With the rise of AI agents, software can scrape a webpage, summarize content and keep the source user inside a chatbot or automated workflow instead of sending a person back to the original site.
Also at Consensus Miami, Cloudflare Chief Strategy Officer Stephanie Cohen said that shift is breaking the internet’s old business model, with non-human traffic now exceeding human engagement.
The core challenge facing the modern web isn’t the technical sophistication of machine intelligence, but a complete absence of programmatic accountability. McMullen pointed out that more than 51% of current online and onchain interactions are driven by unidentified, unaccountable automated bots.
Scaling On-Chain Infrastructure to Legacy Systems
Billions Network has quietly grown to support the third-largest on-chain agent population on the internet, trailing only Binance and Base. According to McMullen, the network’s open-source cryptographic libraries are already utilized by more than 9,000 corporate and sovereign developers worldwide.
In the corporate sector, Billions Network’s technology infrastructure is utilized by platforms like TikTok, the financial giant HSBC, and the decentralized tracking protocol DeBank. It also collaborates with India’s Ministry of Labor to secure credential access for national social security programs, alongside a deployment with the Indian Railway system that protects the digital identities of over 1.2 million personnel.
