Trump Media & Technology Group (TMTG), the company behind Truth Social, is expanding into the digital assets and finance via crypto exchange-traded funds (ETFs).
The company revealed on April 22 that it finalized its partnership with Crypto.com and Yorkville America Digital to launch a line of ETFs under the “Truth.Fi” brand.
These ETFs aim to combine exposure to digital assets and key US sectors such as energy. The funds could launch later this year and be accessible across North America, Europe, and Asia via existing brokerage platforms.
The firm confirmed that it will commit up to $250 million of its own capital to these new financial instruments, with Charles Schwab acting as the primary custodian.
This strategy suggests the firm aims to blend traditional finance with digital assets while expanding the Truth brand beyond social media.
TMTG CEO and Chairman Devin Nunes said:
“This agreement is a major step forward in diversifying TMTG into financial services and digital assets. [We] look forward to bringing ETFs to the market for investors who believe both the American economy and digital assets are poised for tremendous growth.”
Trump-related stocks and memecoins rally
The ETF announcement triggered a sharp uptick in Trump-related assets.
Google Finance data shows that shares of Trump Media jumped more than 5%, climbing to $23.20, its highest level since March.
At the same time, interest in the TRUMP memecoin spiked. The token, which is associated with President Donald Trump, climbed over 7% in the past 24 hours to nearly $9, based on CryptoSlate data.
Despite this rebound, the token remains down more than 88% from its January high of $71.
These developments underline the growing intersection between Trump’s media ventures, digital finance, and political influence.
While Trump remains the majority shareholder of TMTG, a company now valued at over $5 billion, the ownership structure of the TRUMP memecoin is less transparent.
The token’s website indicates that CIC Digital LLC and Fight Fight Fight LLC, two Trump-linked entities, control around 80% of the token supply. However, it remains unclear how much Trump personally benefits from the project.
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