Fight.ID is growing its partnership with the UFC to create new blockchain-based tools for fans, such as digital identity, loyalty rewards, and fighter bonuses. With new funding from top investors and athletes, UFC’s adoption of Web3 technology is entering its next phase.
Key Takeaways
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Fight.ID strengthens its UFC Web3 partnership with new fan products.
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Funding comes from major investors and pro athletes across multiple leagues.
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The goal is to connect UFC’s global fanbase with Web3 ownership and onchain tools.
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UFC fans can expect deeper digital engagement and new reward opportunities.
UFC Web3 Partnership
The UFC and Fight.ID are building onchain products that help fans connect more closely with fighters. These blockchain tools offer new ways for supporters to engage that were previously impossible. Fight.ID, already an official partner of UFC Strike, is expanding the scope of its work to bring more experiences to combat sports fans.
Fight.ID is rolling out:
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Digital identity features to let fans build verified profiles.
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Loyalty rewards that incentivize engagement and community activity.
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Fighter bonus mechanisms where athletes can directly benefit from fan support.
These products are guided by Fight.ID’s core principles: Fight Fair, Fight Together, Fight Through, and Fight Forever. The aim is to give UFC fans true ownership of their digital experiences and bring fandom into the world of blockchain.
Funding Backed by Leading Investors and Athletes
The expansion is supported by a funding round that drew attention from major names in finance, sports, and entertainment. Investors include Anthos Capital, Aptos Foundation, Aquanow Ventures, Blockchain Coinvestors, Fabric VC, Jupiter, Memeland, and Yat Siu of Animoca Brands.
The round also saw participation from professional athletes across the UFC, NBA, and NFL—among them UFC stars Gilbert Burns, Josh Emmett, and Alexandre Pantoja; NBA veteran Baron Davis; and NFL Pro Bowler Cam Jordan.
“This partnership shows how UFC continues to embrace innovation,” said Grant Norris-Jones, Executive Vice President, Head of Global Partnerships at TKO. “James and his team have proven to be dynamic and innovative partners for us, and we are extremely excited to support the Fight.ID ecosystem over the next several years.”
Bringing UFC’s Global Audience Onchain
Fight.ID’s mission is to bridge the UFC’s massive global audience with Web3 technology. With millions of fans worldwide, UFC has one of the most engaged communities in sports. Fight.ID plans to give these fans onchain experiences that deliver:
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Ownership of digital assets such as collectibles and rewards.
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Access to exclusive perks based on loyalty and engagement.
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Benefits for fighters through new blockchain-enabled systems.
“As fight fans, we have long admired UFC’s grit and innovation,” said James Zhang, Co-Founder and CEO of Fight.ID. “Over the past three years, our teams have developed incredible trust and collaboration behind UFC’s official digital collectibles. It’s time now to expand our offerings and invite all fight fans to join the tribe of digital ownership.”
Conclusion
The growing partnership between UFC and Fight.ID shows how blockchain is reshaping fan engagement in sports. With digital IDs, loyalty programs, and fighter-focused rewards, Fight.ID is helping UFC fans get closer to athletes and unlock new digital experiences. Backed by strong funding and shared guiding principles, this partnership aims to bring UFC’s global community further into Web3.
