TL;DR
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Ledger, the heavyweight in the hard wallet game, just sealed the deal on an exclusive partnership with none other than Sotheby’s.
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Our guess is that for Sotheby’s, it’s all about entering (and staying relevant in) the digital age. They’ve been pretty darn successful at doing that, so far – but partnerships like this will give them an added edge in the market.
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As for Ledger, well, they’re hitching their wagon (brand) to a winner.
Full Story
Ledger, the heavyweight in the hard wallet game, just sealed the deal on an exclusive partnership with none other than Sotheby’s.
For Sotheby’s clientele, this partnership brings three key perks to the table:
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Beginning in 2024, winners of Sotheby’s NFT auctions will receive a limited edition Ledger x Sotheby’s hardware wallet for free (RRP $149).
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They’ll enjoy a premium “white-glove concierge onboarding” facilitated by Ledger.
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And will get access to a cross-branded educational content series through Ledger Academy (which will also be published in Sotheby’s Metaverse…)
Ok, that’s cool! But, why the partnership?
Our guess is that for Sotheby’s, it’s all about entering (and staying relevant in) the digital age. They’ve been pretty darn successful at doing that, so far – but partnerships like this will give them an added edge in the market.
(Kind of like how airlines will give their 1st class customers greater and greater privileges as they battle for market share).
As for Ledger, well, they’re hitching their wagon (brand) to a winner.
Sotheby’s raked in a cool $100 million in NFT sales in 2021 alone, serving a wide range of high profile clientele. This is a great way for Ledger to position itself as a ‘luxury product.’
…or at the very least ‘luxury adjacent.’
Smart on both sides!
