Y/Project, the avant-garde Parisian label helmed by Glenn Martens, is making waves in sustainable fashion with a groundbreaking partnership. Teaming up with Arianee and Maison Neyret, they introduce a revolutionary concept: blockchain-based Digital Product Passports (DPP) for denim items within the Y/Project Evergreen collection.
—
This collaboration signals a significant milestone at the intersection of fashion and technology, ushering in an era of transparency and sustainability. Y/Project’s Evergreen collection, launched in 2020, has been a trailblazer in ethical manufacturing and sustainable practices, redefining wardrobe essentials with timeless pieces designed for versatility.
With the introduction of Digital Product Passports, powered by Arianee’s state-of-the-art technology and Maison Neyret’s expertise, customers gain unprecedented transparency into the journey of their garments. This move aligns with impending regulations and underscores Y/Project’s commitment to circularity, empowering customers with knowledge across wholesale and second-hand channels.
Y/Project’s Evergreen collection
Pascal Conte-Jodra, CEO of Y/Project, emphasizes the brand’s dedication to sustainability, stating, “Pushing fashion’s boundaries must go hand in hand with committing to sustainability.”
“Digital Product Passports, in collaboration with Arianee and Maison Neyret, offer us a fantastic opportunity to bring a new dimension to the circular economy in fashion.”
Pascal Conte-Jodra, CEO of Y/Project
The collaboration seamlessly integrates digital features into the Evergreen collection, allowing clients to access their Digital Product Passport with just two clicks. This password-less and self-custody process, coupled with a unique 2FA identification code, ensures authenticity and ownership. Clients also gain access to a tamper-resistant product lifecycle record, comprehensive transparency, and personalized messages from the brand.
Authenticity & Ownership: Proof of genuine Y/PROJECT items and unique ownership.
Product History: A tamper-resistant record of the product’s lifecycle.
Transparency: Comprehensive information from raw material sourcing to the finished item.
Transfer of Ownership: Facilitating resale in a circular economy.
Ownership-Based Messages: Personalized invitations, offers, and information from the brand.
Benoit NEYRET, Maison Neyret CEO, emphasizes, “The implementation of circular economy solutions must be carried out by an experienced industrial company, capable of supporting the brand from the idea to its concrete implementation, both at the digital and physical sides. We are happy to play this role with Arianee for Y/PROJECT and to contribute to building the fashion of tomorrow.”
Y/Project’s Evergreen collection
Since its inception, Y/Project’s Evergreen collection has prioritized traceability and environmental consciousness. This partnership with Arianee and Maison Neyret propels the brand to new heights, solidifying its position as a pioneer in sustainable fashion. With a commitment to unlocking ROI while embracing the opportunities of circular fashion, Y/Project is shaping a more sustainable future for the industry.
—
About Arianee
Founded in 2018, Arianee harnesses the power of Digital Product Passports, transforming them into rich ownership data to foster deeper relationships and embrace new circular business models. Arianee’s products help redefine the relationship brands have with their customers by transforming every product and every act of engagement into a specific touchpoint, delivering meaningful and personalized brand experiences. products are new tools to generate instant ROI for brands and enriched ownership for customers.
Arianee counts major brands as clients, including Richemont Group, L’Oréal Group, Breitling, Paris Fashion Week, Moncler, Panerai, Mugler, Lacoste & Y/Project. www.arianee.com
About Maison Neyret
Founded in 1823, Maison Neyret is a French manufacturer serving fashion and luxury brands. Providing labels, ornaments, ribbons, Maison Neyret has been pioneered in eco-design and traceability.
Backed by 3 sisters company (Neyret, Seram, Sansara), Maison Neyret produces in 8 countries along 1200 employees. The digital subsidiary Sansara has developed a DPP compatible product cloud which naturally interfaces with the weaving, printing, graving production machine from Neyret and Seram.
The global traceability solutions offered by Maison Neyret are:
a seamless integration in the existing supply chain of the brand
various connected media designs and technologies to respect the style of the products – a controlled and secured scalable data management
interoperable and scalable application solutions
a project management support by a team of business experts
You have not selected any currencies to display
44 Comments
You actually make it seem really easy with your presentation but I
to find this matter to be actually one thing which I think I might by no means understand.
It seems too complicated and very vast for me.
I’m looking forward on your subsequent publish, I’ll try to get
the cling of it!
Real wonderful information can be found on web site.!
Very interesting subject, regards for putting up.
Euro travel guide
An impressive share! I have just forwarded this onto a friend who was conducting a little research on this. And he actually ordered me dinner because I found it for him… lol. So allow me to reword this…. Thank YOU for the meal!! But yeah, thanx for spending time to talk about this matter here on your site.
I didn’t know this before – thanks!
Pretty! This was an extremely wonderful post. Many thanks for providing this information.
Way cool! Some very valid points! I appreciate you penning this article and also the rest of the site is also really good.
Everyone loves it when people get together and share thoughts. Great website, stick with it!
Hey! Do you know if they make any plugins to assist with SEO?
I’m trying to get my website to rank for some targeted keywords but I’m not seeing very good gains.
If you know of any please share. Many thanks! I saw similar article here:
Eco wool
sugar defender Adding Sugar Protector
to my day-to-day regimen was just one of the very
best choices I have actually created my health. I take care concerning
what I eat, however this supplement includes an additional layer of assistance.
I feel more consistent throughout the day, and my desires have actually lowered significantly.
It’s nice to have something so easy that makes such a big difference!
sugar defender reviews
sugar defender ingredients Discovering Sugar Protector has been a
game-changer for me, as I have actually always
been vigilant regarding managing my blood glucose levels.
With this supplement, I feel empowered to organize my health, and my newest medical check-ups have shown a considerable turn-around.
Having a trustworthy ally in my edge supplies me
with a sense of security and peace of mind, and I’m deeply grateful for the
extensive distinction Sugar Defender has made in my
health.
sugar defender ingredients Discovering Sugar Defender has been a game-changer for me, as I
have actually always been vigilant regarding managing my blood glucose
levels. I now really feel empowered and confident in my
capacity to keep healthy levels, and my newest medical examination have actually
mirrored this progression. Having a credible supplement to enhance my a big source of comfort, and I’m really thankful for the considerable distinction Sugar Protector has
made in my total wellness. sugar defender ingredients
sugar defender As somebody that’s constantly bewared about my blood sugar
level, finding Sugar Protector has been an alleviation. I
really feel so much a lot more in control, and my current check-ups have revealed favorable renovations.
Knowing I have a reputable supplement to support
my regular offers me satisfaction. I’m so happy for Sugar Protector’s influence on my health
and wellness! sugar Defender
Good blog post. I definitely love this site. Keep it up!
This website was… how do I say it? Relevant!! Finally I’ve found something which helped me. Cheers!
Can I just say what a comfort to uncover somebody who really knows what they are discussing on the web. You actually realize how to bring a problem to light and make it important. More people really need to look at this and understand this side of your story. I can’t believe you’re not more popular because you surely possess the gift.
Spot on with this write-up, I really believe that this site needs a lot more attention. I’ll probably be returning to read through more, thanks for the info.
I love it when individuals get together and share ideas. Great site, continue the good work.
Pretty! This was a really wonderful post. Many thanks for providing these details.
sugar defender ingredients For several years, I have actually
battled unforeseeable blood glucose swings that left me feeling drained and
tired. But considering that incorporating Sugar my power degrees are now steady and constant, and I no longer strike a wall in the afternoons.
I value that it’s a mild, all-natural technique that doesn’t included any type of
undesirable adverse effects. It’s genuinely transformed
my every day life.
Way cool! Some very valid points! I appreciate you penning this post and the rest of the website is really good.
This is a good tip particularly to those fresh to the blogosphere. Brief but very precise information… Thanks for sharing this one. A must read post!
Having read this I thought it was rather enlightening. I appreciate you finding the time and energy to put this article together. I once again find myself spending way too much time both reading and leaving comments. But so what, it was still worthwhile.
Good site you’ve got here.. It’s difficult to find excellent writing like yours nowadays. I really appreciate people like you! Take care!!
Next time I read a blog, I hope that it doesn’t fail me as much as this one. I mean, Yes, it was my choice to read through, nonetheless I truly believed you’d have something interesting to say. All I hear is a bunch of complaining about something that you can fix if you were not too busy looking for attention.
Hi, I do believe this is an excellent website. I stumbledupon it 😉 I’m going to return yet again since I book-marked it. Money and freedom is the best way to change, may you be rich and continue to help others.
I blog quite often and I truly thank you for your content. Your article has really peaked my interest. I’m going to bookmark your website and keep checking for new information about once a week. I opted in for your Feed too.
I’m pretty pleased to discover this web site. I want to to thank you for your time for this fantastic read!! I definitely really liked every bit of it and I have you bookmarked to check out new information in your web site.
Excellent blog you have here.. It’s hard to find quality writing like yours nowadays. I honestly appreciate people like you! Take care!!
Spot on with this write-up, I absolutely feel this amazing site needs a great deal more attention. I’ll probably be back again to read more, thanks for the information!
Can I simply say what a relief to find an individual who truly knows what they’re talking about online. You certainly realize how to bring an issue to light and make it important. More and more people must check this out and understand this side of the story. I was surprised you aren’t more popular since you certainly possess the gift.
Aw, this was an exceptionally good post. Finding the time and actual effort to produce a good article… but what can I say… I hesitate a whole lot and never seem to get nearly anything done.
I like reading an article that will make men and women think. Also, many thanks for allowing me to comment.
Hi there! This article could not be written much better! Reading through this article reminds me of my previous roommate! He continually kept talking about this. I am going to forward this post to him. Fairly certain he’ll have a great read. Thank you for sharing!
Spot on with this write-up, I actually feel this site needs a great deal more attention. I’ll probably be back again to see more, thanks for the info!
Spot on with this write-up, I honestly believe that this web site needs far more attention. I’ll probably be returning to read through more, thanks for the info!
You have made some decent points there. I looked on the internet for more information about the issue and found most individuals will go along with your views on this web site.
Good post. I learn something totally new and challenging on blogs I stumbleupon on a daily basis. It will always be helpful to read articles from other authors and practice a little something from their web sites.
I’m impressed, I have to admit. Rarely do I encounter a blog that’s both educative and interesting, and let me tell you, you have hit the nail on the head. The issue is an issue that too few men and women are speaking intelligently about. I am very happy I stumbled across this in my search for something relating to this.
I could not resist commenting. Exceptionally well written!
An intriguing discussion is worth comment. I think that you should publish more on this issue, it might not be a taboo matter but generally people do not talk about such subjects. To the next! Many thanks.
It’s hard to find knowledgeable people for this subject, however, you sound like you know what you’re talking about! Thanks
Great site you’ve got here.. It’s difficult to find high quality writing like yours these days. I seriously appreciate people like you! Take care!!
Aw, this was a really nice post. Finding the time and actual effort to create a great article… but what can I say… I put things off a lot and don’t seem to get anything done.