YouTube will partner with award-winning artists to explore generative artificial intelligence’s (AI) role in the music industry. It will enlist producer Ryan Tedder, former ABBA vocalist Bjorn Ulvaeus, and philanthropist Yo Gotti to maximize AI’s benefits for artists and fans.
The company’s CEO, Neal Mohan, has consulted various experts to ensure its push for AI content doesn’t hurt authors. The company previously faced backlash over the proliferation of pirated content.
YouTube to Fight AI Piracy With AI
“For nearly our entire history, YouTube and music have been inextricably linked… And core to our shared success has been the protection of these creative works and the copyrights of artists.
Now we’re working closely with our music partners, including Universal Music Group, to develop an AI framework to help us work toward our common goals.”
In addition to Tedder, Ulvaeus, and Gotti, the company’s “Music AI Incubator” has enlisted composer and producer Don Was, hitmaker producer Louis Bell, singer-songwriter Roseanne Cash, and the late jazz legend Frank Sinatra. Colombian artist Jaunes, Brazilian superstar Anitta, and genre-defying artist d4vd round up the talent pool.
YouTube wants artists, viewers, creators, and songwriters to help combat abuse, copyright infringement, abuse, misinformation, and more. It argues while AI can be used to infringe or misinform, it can also be trained to fight abuse.
The company’s policies already forbid fake news uploads and have content ID, detection, and enforcement systems to moderate content. Its success in preventing harm will depend on the speed of its system’s response.
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Last month, the FT reported that Google and Universal are working to protect artists against loss of income. A joint tool will reportedly protect artists by paying them a royalty for AI songs that use their work.
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Discussions on copyright nuances surfaced after Spotify pulled an AI song amid protests from UMG. According to US copyright law, any work created by a human author enjoys protection under the US Constitution.
Accordingly, the US Recording Academy recognizes the contributions of human authors in synthetic music. Bertelsmann CEO Thomas Rabe, who oversees BMG Music, argued creative industries can benefit from AI “provided we stay on top of it and understand its potential and threats.”
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