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We have another one for the “Web2 companies that are re-entering Web3 after the dumpster fire that was 2022 scared them off” list.
(It’s a working title, don’t @ us).
So far we have partnerships and projects like:
And today, we have Reebok entering digital wearable space.
Please, please — hold your boo’s!
We know that the pitch of “digital wearables that you might one day be able to wear in the metaverse, but just not today” is a total snooze fest.
Which is why Reebok’s take on digital wearables caught our eye…
Cause you can create/use them now!
Here’s how they’ve set things up:
You DM the Reebok Impact page on Instagram with a photo of yourself → their system uses AI to analyze the photo → in return, you receive “a custom sneaker in the colors and style of the image.”
“Cool, but how do I actually ‘use’ the sneakers?”
This is the smart part: users can create up to four pairs for free and send the files directly to games like Fortnite and Roblox.
Now, if you still think digital wearables are silly — we’re right there with you.
But if we were to be playing Fortnite, we’d be the minority.
Fortnite players spent a collective $5.6B on in-game digital wearables last year.
So yeah, these wearables ain’t for us — but they’re for someone.
And that’s a step-change compared to most digital wearable collections.
